Hong Kong – May 29, 2010. The Journey to Expo Facebook application has been launched today to further support the earlier deployed Facebook Fan Page 上海Wall貼 and youth.gov.hk website.
...moreArchive for the ‘Digital Out-of-Home Channel’ Category
May 29th, 2010
Facebook Application Launch: Journey to Expo 「向上海世博出發」
March 22nd, 2010
OUTDOOR JOINS THE DIGITAL BANDWAGON
Featured on Marketing (March 2010 issue) and marketing-interactive.com, New Digital Noise shares its view on integrating Social Media, Digital OOH, and Mobile platform for its clients.
http://www.marketing-interactive.com/news/18378
By Adaline Lau: March 12, 2010
January 15th, 2010
Students DO watch McDonald’s in-store TV
Here is a photo I captured this morning when I bought my McDonald’s breakfast. A group of students standing still WATCHING our McDonald’s in-store TV. Advertisers, here is the proof!
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January 14th, 2010
Physical Fitness and California Fitness Joins as Newest Advertising & Joint Promotion Locations
Hong Kong & Macau – Jan 14, 2010. 25 Physical Fitness Centres & 10 California Fitness Clubs have joined Hot Media to offer advertising and joint promotion at these lifestyle locations. In addition to Fitness First, Modern Beauty group, and other yoga centres, Hot Media has enabled advertisers to easily reach target users at Health & Sports platform in Hong Kong & Macau.
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December 20th, 2009
Goal TV, Football Highlights, and LIVE Stats on McDonald’s Channel
Goal TV, the Asia’s 24-hr football channel, has been providing football highlights for Hot Media McDonald’s Channel. The football segment highlights the weekly golden goals and continuously updated to all 24hrs McDonald’s in Hong Kong. Live stats and results will also be shown on all screens via RSS updates.
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December 12th, 2009
iSquare appoints HOTMEDIA as digital display management agency
iSquare, a luxury shopping mall which located in the heart of Tsim Sha Tsui, started operating on 16 December 2009. 18 units of digital displays are installed; content will be managed by HOTMEDIA. Details of advertising at iSquare digital media network will be released soon.
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December 1st, 2009
Government Departments Select McDonald’s and Pacific Coffee Channel for Digital Media Placement
As an alternative to mass media and an effective digital platform to reach target groups, more government departments have selected Hot Media McDonald’s Channel and Pacific Coffee Media Channel as the communication platform for their promotional messages. Such placements have also attracted the education sectors, NGOs, and corporate messages on social responsibilities to promote with Hot Media.
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May 1st, 2009
California Red Promotes Kay with Facebook Application
California Red, the karaoke-chain operator, has launched a custom game “S LOTS OF KAY 歌 ” 模擬老虎機 on Facebook and offer participants opportunities to win Sony Ericsson W705 handset and cash coupons before May 31, 2009.
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February 1st, 2009
Samsung TV launched mobile campaign on CSL & CTM
Samsung TV launched a mobile campaign for its new of iDTV. The 6-weeks campaign includes banner placements on CSL & CTM portal with direct link to its mobile site. The click through rate reached 0.72% (CSL) and 1.76% (CTM) to further strengthen the increasing effectiveness of mobile promotion campaign.
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November 27th, 2008
UA Imax Cinema Promotion Campaign at Hotmedia Network
To draw traffic to IMAX theatre and interaction with movie-goers, UA cinema launched a 360 digital promotion campaign. With the purchase of “The Day the Earth Stood Still” tickets at IMAX theatre and presenting the downloaded wallpaper, users will receive a limited edition Wi-Fi access card.
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