New Digital Noise » Digital Out-of-Home Channel

Facebook Application Launch: Journey to Expo 「向上海世博出發」

Michael Cheng — Sat, 29 May 2010 08:00:18 +0000

Hong Kong – May 29, 2010. The Journey to Expo Facebook application has been launched today to further support the earlier deployed Facebook Fan Page 上海Wall貼 and youth.gov.hk website.

The updateable game challenges gamers on knowledge about the Shanghai World Expo, geography, to local delicacies. This summer, over 1,000 youths will be invited to visit the Shanghai Expo and a big part of the game is to allow user generated contents to be inputted back into the game. Over 500 questions and photos are expected to be updated onto the Journey to Expo Facebook game. Participants can unlock badges through participation and become the ultimate Expo King.

The Facebook application is expected to introduce Shanghai Expo in an interactive and fun way. The weekly leader board will be shownon McDonald’s Digital Channel, the Facebook Fan Page, and on the youth.gov.hk website.

http://apps.facebook.com/journeytoexpo/

OUTDOOR JOINS THE DIGITAL BANDWAGON

N.D.N. — Mon, 22 Mar 2010 10:20:44 +0000

Featured on Marketing (March 2010 issue) and marketing-interactive.com, New Digital Noise shares its view on integrating Social Media, Digital OOH, and Mobile platform for its clients.

http://www.marketing-interactive.com/news/18378
By Adaline Lau: March 12, 2010

Students DO watch McDonald’s in-store TV

Michael Cheng — Fri, 15 Jan 2010 08:31:09 +0000

Here is a photo I captured this morning when I bought my McDonald’s breakfast. A group of students standing still WATCHING our McDonald’s in-store TV. Advertisers, here is the proof!

Students watching in-store TV contents

Physical Fitness and California Fitness Joins as Newest Advertising & Joint Promotion Locations

Michael Cheng — Thu, 14 Jan 2010 00:00:27 +0000

Hong Kong & Macau – Jan 14, 2010. 25 Physical Fitness Centres & 10 California Fitness Clubs have joined Hot Media to offer advertising and joint promotion at these lifestyle locations. In addition to Fitness First, Modern Beauty group, and other yoga centres, Hot Media has enabled advertisers to easily reach target users at Health & Sports platform in Hong Kong & Macau.

Goal TV, Football Highlights, and LIVE Stats on McDonald’s Channel

HOTMEDIA — Sun, 20 Dec 2009 07:36:58 +0000

Goal TV, the Asia’s 24-hr football channel, has been providing football highlights for Hot Media McDonald’s Channel. The football segment highlights the weekly golden goals and continuously updated to all 24hrs McDonald’s in Hong Kong. Live stats and results will also be shown on all screens via RSS updates.

iSquare appoints HOTMEDIA as digital display management agency

N.D.N. — Sat, 12 Dec 2009 04:23:04 +0000

iSquare, a luxury shopping mall which located in the heart of Tsim Sha Tsui, started operating on 16 December 2009. 18 units of digital displays are installed; content will be managed by HOTMEDIA. Details of advertising at iSquare digital media network will be released soon.

Government Departments Select McDonald’s and Pacific Coffee Channel for Digital Media Placement

HOTMEDIA — Tue, 01 Dec 2009 07:41:37 +0000

As an alternative to mass media and an effective digital platform to reach target groups, more government departments have selected Hot Media McDonald’s Channel and Pacific Coffee Media Channel as the communication platform for their promotional messages. Such placements have also attracted the education sectors, NGOs, and corporate messages on social responsibilities to promote with Hot Media.

California Red Promotes Kay with Facebook Application

N.D.N. — Fri, 01 May 2009 05:49:09 +0000

California Red, the karaoke-chain operator, has launched a custom game “S LOTS OF KAY 歌 ” 模擬老虎機 on Facebook and offer participants opportunities to win Sony Ericsson W705 handset and cash coupons before May 31, 2009.

Samsung TV launched mobile campaign on CSL & CTM

N.D.N. — Sun, 01 Feb 2009 05:57:42 +0000

Samsung TV launched a mobile campaign for its new of iDTV. The 6-weeks campaign includes banner placements on CSL & CTM portal with direct link to its mobile site. The click through rate reached 0.72% (CSL) and 1.76% (CTM) to further strengthen the increasing effectiveness of mobile promotion campaign.

Product: Samsung TV

Banner Position: Mobile Banner and Mobile Site

Mobile Portal: CSL

Campaign Period: 22 Dec 2008 – 5 Feb 2009

Duration: 6 weeks

Result

CSL

Total Actual Impressions	Click Through Rate
460,092	0.72%

CTM

Total Actual Impressions	Click Through Rate
62,018	1.76%

UA Imax Cinema Promotion Campaign at Hotmedia Network

N.D.N. — Thu, 27 Nov 2008 10:28:10 +0000

To draw traffic to IMAX theatre and interaction with movie-goers, UA cinema launched a 360 digital promotion campaign. With the purchase of “The Day the Earth Stood Still” tickets at IMAX theatre and presenting the downloaded wallpaper, users will receive a limited edition Wi-Fi access card.

The promotion message has been delivered from the following channels:

- McDonald’s Channel
- Mobile Site
- Bluetooth Terminal

Product : UA Imax Theatre – The movie ‘ The Day The Earth Stood Still’
Launch Date : November 27 2008 – December 18 2008 (3 weeks)
Locations : McDonald’s 24-hour Restaurants x 85 locations x 139 Displays
Media Format : Movie Trailer (30-sec) x 1 insertion per hour / Flash Panel x 20 insertions per hour