New Digital Noise » Digital Signage & Kiosk

New Media Insight: Eye-catching Kiosk For Nokia N97 Promotion

N.D.N. — Thu, 15 Jan 2009 06:07:58 +0000

To promote its new Nokia’s flagship mobile computer – “N97″, Nokia has launched a promotion campaign to emphasize the key functions and created kiosks to enhance user experience. “The Nokia N97″ is an important step towards their vision of delivering a highly personalized internet experience”, said Jonas Geust, Vice President and head of Nokia Nseries.

Interactive Kiosk in Mercedes-Benz Performance Studio

N.D.N. — Thu, 15 Jan 2009 06:05:16 +0000

To enhance interaction with showroom visitors, Mercedes-Benz launches a new section for its Bluetooth kiosk at Mercedes-Benz Performance Studio in Repulse Bay.

This new feature allows users to customize their own wallpaper by selecting:

Car Model
Body Color
Driving Location (Background image)
Speed (special effect)

Mercedes-Benz implements augmented reality at Pacific Coffee

N.D.N. — Mon, 25 Aug 2008 11:21:35 +0000

An interactive kiosk has been developed with augmented reality technology to promote the Mercedes-Benz new generation B-Class model. Customized postcards were printed with special markers to activate live computer generated 3D animation under the kiosk camera. The campaign is created to encourage interaction and showcase key features of the car.

Demo Video:

Mechanics:
1) Activate the 3D test-drive by presenting the postcard under kiosk camera
2) Turn, move around, enlarge and downsize the car model by placing the postcard at various positions or distances from camera
3) Press the market to activate 3D demonstration of the key features
4) Flip the postcard to activate the 3D animated Parking Assist demonstration

Campaign period: 25 Aug – 30 Sep 2008
Locations: 5 branches of Pacific Coffee

Dorset House, Taikoo / Windsor House / Great Eagle Center / Hutchison House / Peking Road / In-shop

PCCW mobile Private Music Zone – Using Technology of HyperSonic Sound

N.D.N. — Sat, 23 Aug 2008 09:33:05 +0000

The PCCW Mobile Music Corner launched an eight weeks promotion campaign at five selected Pacific Coffee outlets in August 2008. The PCCW interactive music kiosk increased public awareness of mobile music and provided Pacific Coffee customers a hands-on experience of MOOV music on mobile.

In-shop promotional materials also include 30-sec TVC on our digital media network, hanging posters, vertical banners, leaflet racks and java jackets to maximize the advertising impact of the campaign.

Mechanics:

The “HyperSonic Sound” can focus its sound beam like laser light within a 1.5 metre area. The music kiosk is connected to a handset which provides over 100,000 songs via PCCW mobile. The technology allows customers to enjoy music without wearing headphones nor creating disturbance to surrounding customers.

Launch Date : August 23 – October 17 2008 (8 weeks)
Participating Locations: Pacific Coffee Outlets (5 locations)

Festival Walk, Kowloon Tong
Telford Plaza, Kowloon Bay
Happy Valley
Lee Theatre, Causeway Bay
Cityplaza 502, Taikoo