HTML 5 page was created to allow audiences to experience multimedia effects and high level interactivity through their mobile devices.  The campaign is further promoted on Hotmob mobile advertising affiliates and linked with GreenTomato’s HK Movie iPhone application for the latest showtime, seating plan, and direct ticket sales.

Giselle Tsirulnik from Mobile Commerce Daily for making this demo video.

The launch is widely covered by major publications across the region.

E-Zone (Chi): http://www.e-zone.com.hk/discuz/viewthread.php?tid=19086

Marketing-interactive (Eng): http://www.marketing-interactive.com/news/20867

Infocast (Eng): http://www.infocastfn.com/infocast_fbx/index.cfm?fuseaction=News.viewXfnNews&LangId=1&id=1589340

(Chi): http://www.infocastfn.com/infocast_fbx/index.cfm?fuseaction=News.viewXfnNews&LangId=2&id=1589338

Finet HK (Eng): http://www.finet.hk/mainsite/newscenter_story.php?news=PRNHK&ncode=19426&print=print&lang=EN

(Chi): http://www.finet.hk/mainsite/newscenter_story.php?news=PRNHK&ncode=14828&print=print&lang=TC

Shares Invest (Eng): http://www.sharesinv.com/articles/PR2119/

88iv (Eng): http://www.88iv.com/en/n.html?id=21450620885560427

(Chi): http://www.88iv.com/tc/n.html?id=21450620885560476

TMC Net (Eng): http://www.tmcnet.com/usubmit/2010/07/13/4896809.htm

iStockananlyst (Eng): http://www.istockanalyst.com/article/viewiStockNews/articleid/4301685

Ping.sg (Eng): http://ping.sg/read/Hotmob-x-Intercontinental-x-GreenTomato-Launches-the-First-H

Sina Taiwan (Chi): http://news.sina.com.tw/article/20100713/3488869.html

Yahoo Taiwan (Chi): http://tw.news.yahoo.com/article/url/d/a/100713/54/296af.html

Yam (Chi): http://money.yam.com/news/prnw/fn_news/201007/20100713873148.html

PC Home (Chi): http://news.pchome.com.tw/internation/xpm/20100713/index-12790044002408060011.html

Exmoo.com (Chi): http://www.exmoo.com/view.php?id=271818&type_id=180

The current version has two songs, “EVERYONE (CYBER CLASH)” and “ROCK HED MIX”, from the bestselling album, Mr. – Link Black.  Start on Easy and unlock new levels by scoring high points with hitting musical notes on the iPhone^TM or iPod^TM Touch screens.

The application is promoted on HotMob affiliated network such as W.TV, openrice, HK Toolbar, eBuddy and HK Movie.

向來緊貼潮流步伐的Sony推出的全新iPhone^TM App – Rock Da Phone，是一個讓用家一面玩一面享受完美音樂的音樂遊戲。

遊戲選用了“全城熱賣專輯Mr. – Like Black”內兩首勁Rock歌曲 【EVERYONE (CYBER CLASH) 】 及 【搖擺 (ROCK HED MIX) 】 作背景音樂，再配合上搖滾音符墜落在iPhone^TM或iPod^TM Touch的屏幕，透過點擊屏幕下方的左、中、右音符按鍵而得分。

每首歌曲分別設有2個難度級別：“Easy” 和 “Hard” 。玩家須先由【EVERYONE (CYBER CLASH)】的 “Easy”開始，若等級達致A級便算挑戰成功，及可挑戰“Hard”；在完成挑戰【EVERYONE (CYBER CLASH)】後，你可以開啟另一歌曲【搖擺 (ROCK HED MIX)】，同樣由“Easy”開始挑戰。

Rock Da Phone搖滾音樂遊戲免費體驗期限只有2個月，熱愛音樂的你絕對不能錯過，一起Rock爆全城吧！

The updateable game challenges gamers on knowledge about the Shanghai World Expo, geography, to local delicacies.  This summer, over 1,000 youths will be invited to visit the Shanghai Expo and a big part of the game is to allow user generated contents to be inputted back into the game.  Over 500 questions and photos are expected to be updated onto the Journey to Expo Facebook game.   Participants can unlock badges through participation and become the ultimate Expo King.

The Facebook application is expected to introduce Shanghai Expo in an interactive and fun way.  The weekly leader board will be shownon McDonald’s Digital  Channel, the Facebook Fan Page, and on the youth.gov.hk website.

http://apps.facebook.com/journeytoexpo/

Lipton draws consumers to download branded game. The Mobile Demographics: iPhone users spend 80-90 minutes / day using application* iPhone users download 9-10 new apps / month* More than 500,000 iPhone are activated to download applications in Hong Kong (Reference only) 4.5+ million 2.5 G/3G mobile subscribers** 296+ miliion Mbytes monthy mobile data usage 65+ average Mbytes monthly mobile data usage per users * Reference from Admob Research ** Reference from HK Gov OFTA

Hong Kong Movie Mobile Facts: Total no. of Download: 250,000 http://itunes.apple.com/app/id303206353?mt=8

OpenRice Mobile Facts: Ranked in Top 30 Total no of Download : 150,000 http://itunes.apple.com/hk/app/id310663323?mt=8

Media – HKToolbar http://itunes.apple.com/hk/app/id338703232?mt=8

Advertising on mobile is easy and straightforward with clear reporting. Contact us at 25259392 to setup your next campaign on our distributed network: OpenRice, Baby-Kingdom, Leisure Guide, ToiletRush, Discuss.com, uWants.com, Price.com.hk, eBuddy, Hong Kong Toolbar, and Hong Kong Movie.Over 30 million impressions are served monthly!

The Government of the Hong Kong Special Administrative Region, Efficiency Unit, has awarded New Digital Noise to launch a virtual youth community in support of the Shanghai Expo 2010.  NDN is tasked to create an integrated marketing and communication plan to engage with Hong Kong residents aged between 15 and 24.  From planning for execution, creative development, design, preparation, and production, to media consultancy and placement, NDN will utilize its network and reach to raise local young people’s awareness of Shanghai Expo 2010 through social network games, Facebook groups, microblogging, and workshops.

The project is to launch in May 2010 with an expected group of 100 local students to visit Shanghai Expo this summer and act as the Youth.gov.hk Ambassadors to share their experiences (in the form of short text messages, photos or videos) on the tour.  Further support and collaboration to be planned with Education Bureau and Information Services Department.

http://www.marketing-interactive.com/news/18378
By Adaline Lau: March 12, 2010

Best Digital Media Marketing Campaign Award: Silver
Mobile Ad Marketplace: Hotmob Limited

Best New Start-Up Company
Mobile Ad Marketplace: Hotmob Limited

Best Mobile Infotainment Application Award: Silver
iPhone HK Movie: Green Tomato Limited - Farm