Samsung TV launched a mobile campaign for its new of iDTV. The 6-weeks campaign includes banner placements on CSL & CTM portal with direct link to its mobile site. The click through rate reached 0.72% (CSL) and 1.76% (CTM) to further strengthen the increasing effectiveness of mobile promotion campaign.

Product:                                               Samsung TV

Banner Position:                      Mobile Banner and Mobile Site

Mobile Portal:                         CSL

Campaign Period:                   22 Dec 2008 – 5 Feb 2009

Duration:                                             6 weeks

Result

CSL

CTM