Hong Kong Jockey Club is launching its first iPhone application today to celebrate the Chinese New Year.  Featuring videos and detailed analysis for each zodiac in the Year of the Tiger, famous feng shui consultant, Mak Ling-Ling, will give pointers on how to augment your luck and what to avoid.  Champion horses and jockeys are available for user to download.

The application is promoted with banner ads on other iPhone applications such as Hong Kong Movie, HKToolbar and Leisure Guide.  It can also be downloaded via iTunes here.

Article published by Marketing – interactive.com, 10 February 2010
HKJC taps younger segment via iPhone app

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