Selected as one of Mashable’s top 10 hottest young companies to keep tabs on, Zozolo was invited to the recent Mashable Fast Pitch contest, where they received a standing ovation and were “unanimously adjudged the audience’s favourite.” Always predictive of trends, New Digital Noise had already secured partnership with Silicon Valley’s no. 1 social loyalty company before their receptive California debut.

NDN, in conjunction with Zozolo, will launch a fresh version of the popular social loyalty engine, Hot Top, in the coming month.  Zozolo revolutionises social commerce.  With this engine, brands can instantly leverage Fans by converting them into customers.

Zozolo deftly describes their product below:

• Customers can Like products, share them with their Friends, solicit advice from their Friends and recommend products/services to their Friends, ultimately turning Fans into brand promoters.
• Brands can track customer traffic and information, with the ability to monitor customer actions and interests, as well as cater promotions to individual shoppers.
• Personalising the shopper experience is integral to social commerce success, thus the customer tracking system can generate promotions to individuals based on their social data, i.e. birthday promotions.
• Shopping activity will be posted on customer Wall, ensuring viral marketing.

For more on the Mashable event and Silicon Valley’s newest trend just follow this link and stay tuned to NDN.