HTML 5 page was created to allow audiences to experience multimedia effects and high level interactivity through their mobile devices.  The campaign is further promoted on Hotmob mobile advertising affiliates and linked with GreenTomato’s HK Movie iPhone application for the latest showtime, seating plan, and direct ticket sales.

Giselle Tsirulnik from Mobile Commerce Daily for making this demo video.

The launch is widely covered by major publications across the region.

E-Zone (Chi): http://www.e-zone.com.hk/discuz/viewthread.php?tid=19086

Marketing-interactive (Eng): http://www.marketing-interactive.com/news/20867

Infocast (Eng): http://www.infocastfn.com/infocast_fbx/index.cfm?fuseaction=News.viewXfnNews&LangId=1&id=1589340

(Chi): http://www.infocastfn.com/infocast_fbx/index.cfm?fuseaction=News.viewXfnNews&LangId=2&id=1589338

Finet HK (Eng): http://www.finet.hk/mainsite/newscenter_story.php?news=PRNHK&ncode=19426&print=print&lang=EN

(Chi): http://www.finet.hk/mainsite/newscenter_story.php?news=PRNHK&ncode=14828&print=print&lang=TC

Shares Invest (Eng): http://www.sharesinv.com/articles/PR2119/

88iv (Eng): http://www.88iv.com/en/n.html?id=21450620885560427

(Chi): http://www.88iv.com/tc/n.html?id=21450620885560476

TMC Net (Eng): http://www.tmcnet.com/usubmit/2010/07/13/4896809.htm

iStockananlyst (Eng): http://www.istockanalyst.com/article/viewiStockNews/articleid/4301685

Ping.sg (Eng): http://ping.sg/read/Hotmob-x-Intercontinental-x-GreenTomato-Launches-the-First-H

Sina Taiwan (Chi): http://news.sina.com.tw/article/20100713/3488869.html

Yahoo Taiwan (Chi): http://tw.news.yahoo.com/article/url/d/a/100713/54/296af.html

Yam (Chi): http://money.yam.com/news/prnw/fn_news/201007/20100713873148.html

PC Home (Chi): http://news.pchome.com.tw/internation/xpm/20100713/index-12790044002408060011.html

Exmoo.com (Chi): http://www.exmoo.com/view.php?id=271818&type_id=180

Lipton draws consumers to download branded game. The Mobile Demographics: iPhone users spend 80-90 minutes / day using application* iPhone users download 9-10 new apps / month* More than 500,000 iPhone are activated to download applications in Hong Kong (Reference only) 4.5+ million 2.5 G/3G mobile subscribers** 296+ miliion Mbytes monthy mobile data usage 65+ average Mbytes monthly mobile data usage per users * Reference from Admob Research ** Reference from HK Gov OFTA

Hong Kong Movie Mobile Facts: Total no. of Download: 250,000 http://itunes.apple.com/app/id303206353?mt=8

OpenRice Mobile Facts: Ranked in Top 30 Total no of Download : 150,000 http://itunes.apple.com/hk/app/id310663323?mt=8

Media – HKToolbar http://itunes.apple.com/hk/app/id338703232?mt=8

Advertising on mobile is easy and straightforward with clear reporting. Contact us at 25259392 to setup your next campaign on our distributed network: OpenRice, Baby-Kingdom, Leisure Guide, ToiletRush, Discuss.com, uWants.com, Price.com.hk, eBuddy, Hong Kong Toolbar, and Hong Kong Movie.Over 30 million impressions are served monthly!

The Government of the Hong Kong Special Administrative Region, Efficiency Unit, has awarded New Digital Noise to launch a virtual youth community in support of the Shanghai Expo 2010.  NDN is tasked to create an integrated marketing and communication plan to engage with Hong Kong residents aged between 15 and 24.  From planning for execution, creative development, design, preparation, and production, to media consultancy and placement, NDN will utilize its network and reach to raise local young people’s awareness of Shanghai Expo 2010 through social network games, Facebook groups, microblogging, and workshops.

The project is to launch in May 2010 with an expected group of 100 local students to visit Shanghai Expo this summer and act as the Youth.gov.hk Ambassadors to share their experiences (in the form of short text messages, photos or videos) on the tour.  Further support and collaboration to be planned with Education Bureau and Information Services Department.