New Digital Noise » digital media http://www.ndn.com.hk New Digital Noise (N.D.N) Fri, 10 Sep 2010 04:41:58 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Marketing magazine’s Agency of the Year Awards 2010 http://www.ndn.com.hk/whats-exciting/marketing-magazines-agency-of-the-year-awards-2010.html http://www.ndn.com.hk/whats-exciting/marketing-magazines-agency-of-the-year-awards-2010.html#comments Tue, 17 Aug 2010 00:00:12 +0000 Michael Cheng http://www.ndn.com.hk/?p=757

A big thank you to the marketers and clients who voted for us at Marketing magazine’s Agency of the Year Awards 2010.  Hosted at JW Marriott Hotel Hong Kong, both New Digital Noise & HOTMOB grabbed the spotlight with New Digital Noise being awarded with the inaugural “The Next Big Thing” and HOTMOB being recognized as one of the top “Mobile marketing” agencies alongside with OgilvyOne and DDB.  To my team at NDN and HOTMOB, thank you for the tremendous effort and your continuous drive for success, it is inspiring to work with you and here are the recognitions and awards you truly deserve.

Michael Cheng

 

]]> http://www.ndn.com.hk/whats-exciting/marketing-magazines-agency-of-the-year-awards-2010.html/feed 0 OUTDOOR JOINS THE DIGITAL BANDWAGON http://www.ndn.com.hk/digital-channels/ooh.html http://www.ndn.com.hk/digital-channels/ooh.html#comments Mon, 22 Mar 2010 10:20:44 +0000 N.D.N. http://www.ndn.com.hk/?p=342 Featured on Marketing (March 2010 issue) and marketing-interactive.com, New Digital Noise shares its view on integrating Social Media, Digital OOH, and Mobile platform for its clients.

http://www.marketing-interactive.com/news/18378
By Adaline Lau: March 12, 2010

]]> http://www.ndn.com.hk/digital-channels/ooh.html/feed 0 Students DO watch McDonald’s in-store TV http://www.ndn.com.hk/digital-channels/students-do-watch-mcdonalds-in-store-tv.html http://www.ndn.com.hk/digital-channels/students-do-watch-mcdonalds-in-store-tv.html#comments Fri, 15 Jan 2010 08:31:09 +0000 Michael Cheng http://www.ndn.com.hk/?p=188 Here is a photo I captured this morning when I bought my McDonald’s breakfast. A group of students standing still WATCHING our McDonald’s in-store TV.  Advertisers, here is the proof!
McDonald's TV

Students watching in-store TV contents

]]> http://www.ndn.com.hk/digital-channels/students-do-watch-mcdonalds-in-store-tv.html/feed 0 Government Departments Select McDonald’s and Pacific Coffee Channel for Digital Media Placement http://www.ndn.com.hk/digital-channels/government-departments-select-mcdonald%e2%80%99s-and-pacific-coffee-chanel-for-digital-media-placement.html http://www.ndn.com.hk/digital-channels/government-departments-select-mcdonald%e2%80%99s-and-pacific-coffee-chanel-for-digital-media-placement.html#comments Tue, 01 Dec 2009 07:41:37 +0000 HOTMEDIA http://ndn2.youdomain.com/?p=126 As an alternative to mass media and an effective digital platform to reach target groups, more government departments have selected Hot Media McDonald’s Channel and Pacific Coffee Media Channel as the communication platform for their promotional messages.  Such placements have also attracted the education sectors, NGOs, and corporate messages on social responsibilities to promote with Hot Media.

]]> http://www.ndn.com.hk/digital-channels/government-departments-select-mcdonald%e2%80%99s-and-pacific-coffee-chanel-for-digital-media-placement.html/feed 0 Beacon College Education Program On McDonald’s Channel http://www.ndn.com.hk/digital-channels/beacon-college-education-program-on-mcdonald%e2%80%99s-channel.html http://www.ndn.com.hk/digital-channels/beacon-college-education-program-on-mcdonald%e2%80%99s-channel.html#comments Tue, 14 Oct 2008 07:56:28 +0000 HOTMEDIA http://ndn2.youdomain.com/?p=134 Local tutorial school Beacon College has launched a new campaign on McDonald’s LCD screen network, in an attempt to promote awareness of its English teaching capabilities.

Twenty 45-second clips are running across 85 McDonald’s restaurants, featuring the English words for items found in McDonald’s restaurants. “The educational content sponsorship will increase the tutorial school’s brand awareness among the youngsters,” said Carmen Li, senior marketing executive at Hotmedia, the digital agency which oversees the projects. Hotmedia owns the TV platform in McDonald’s restaurants.

Written by Benjamin Li, Reporter at Media Magazine
Media: Beacon College Kicks of outdoor drive (14-Oct-08, 16:53)

Topic of the 20 episodes

1. Hash Browns 6. Wi-Fi 11. Napkin 16. Latte/ Cappuccino
2. Fries 7. Hamburger 12. Buns 17. Filet-O-Fish/ McCrispy Chicken Filet
3. Big Mac 8. Shake 13. Soft Drink 18. McBrew Tea
4. Green Salad 9. Crew 14. Ground Coffee 19. McNugget
5. Straw 10. Double Quarter Pounder 15. Fudge Sundae 20. Knowledge of Coffee

 

Campaign Period

20th Oct 2008 – 8th Mar 2009

No. of Locations

85 branches of McDonald’s 24-hour restaurants

No. of Displays

139 digital displays

Broadcasting Time

11:00 – 02:00

No. of Insertions

1 spot per hour per display

No. of Episodes

20 episodes

Duration

45-sec per episode
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