New Digital Noise » Education http://www.ndn.com.hk New Digital Noise (N.D.N) Thu, 12 Aug 2010 04:41:35 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 OUHK Open Learning Platform http://www.ndn.com.hk/online-web/ouhk-open-learning-platform.html http://www.ndn.com.hk/online-web/ouhk-open-learning-platform.html#comments Tue, 20 Jul 2010 14:35:19 +0000 N.D.N. http://www.ndn.com.hk/?p=723 The Open University of Hong Kong aims to position their brand and create the Open Learning Digital Platform (virtual university) as a pioneer in Asia Pacific and appointed New Digital Noise as a digital solution provider to demonstrate measureable benefits in promoting cyber learning, attract prospects, encourage interactions, and initiate data-mining capabilities.

The ideology and objective of the development is to explore social media and interactive tools to be implemented onto the platform.

http://openlearn.ouhk.hk

]]> http://www.ndn.com.hk/online-web/ouhk-open-learning-platform.html/feed 0 Government Departments Select McDonald’s and Pacific Coffee Channel for Digital Media Placement http://www.ndn.com.hk/digital-channels/government-departments-select-mcdonald%e2%80%99s-and-pacific-coffee-chanel-for-digital-media-placement.html http://www.ndn.com.hk/digital-channels/government-departments-select-mcdonald%e2%80%99s-and-pacific-coffee-chanel-for-digital-media-placement.html#comments Tue, 01 Dec 2009 07:41:37 +0000 HOTMEDIA http://ndn2.youdomain.com/?p=126 As an alternative to mass media and an effective digital platform to reach target groups, more government departments have selected Hot Media McDonald’s Channel and Pacific Coffee Media Channel as the communication platform for their promotional messages.  Such placements have also attracted the education sectors, NGOs, and corporate messages on social responsibilities to promote with Hot Media.

]]> http://www.ndn.com.hk/digital-channels/government-departments-select-mcdonald%e2%80%99s-and-pacific-coffee-chanel-for-digital-media-placement.html/feed 0 Beacon College Education Program On McDonald’s Channel http://www.ndn.com.hk/digital-channels/beacon-college-education-program-on-mcdonald%e2%80%99s-channel.html http://www.ndn.com.hk/digital-channels/beacon-college-education-program-on-mcdonald%e2%80%99s-channel.html#comments Tue, 14 Oct 2008 07:56:28 +0000 HOTMEDIA http://ndn2.youdomain.com/?p=134 Local tutorial school Beacon College has launched a new campaign on McDonald’s LCD screen network, in an attempt to promote awareness of its English teaching capabilities.

Twenty 45-second clips are running across 85 McDonald’s restaurants, featuring the English words for items found in McDonald’s restaurants. “The educational content sponsorship will increase the tutorial school’s brand awareness among the youngsters,” said Carmen Li, senior marketing executive at Hotmedia, the digital agency which oversees the projects. Hotmedia owns the TV platform in McDonald’s restaurants.

Written by Benjamin Li, Reporter at Media Magazine
Media: Beacon College Kicks of outdoor drive (14-Oct-08, 16:53)

Topic of the 20 episodes

1. Hash Browns 6. Wi-Fi 11. Napkin 16. Latte/ Cappuccino
2. Fries 7. Hamburger 12. Buns 17. Filet-O-Fish/ McCrispy Chicken Filet
3. Big Mac 8. Shake 13. Soft Drink 18. McBrew Tea
4. Green Salad 9. Crew 14. Ground Coffee 19. McNugget
5. Straw 10. Double Quarter Pounder 15. Fudge Sundae 20. Knowledge of Coffee

 

Campaign Period

20th Oct 2008 – 8th Mar 2009

No. of Locations

85 branches of McDonald’s 24-hour restaurants

No. of Displays

139 digital displays

Broadcasting Time

11:00 – 02:00

No. of Insertions

1 spot per hour per display

No. of Episodes

20 episodes

Duration

45-sec per episode
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