HSBC Sponsors the Development of iPhone Application “e for Better Climate” for Environmental Awareness

N.D.N. — Thu, 24 Sep 2009 05:35:30 +0000

With the recent introduction of iPhone 3Gs, mobile marketing has generated a lot of buzz because of high conversion, effective interaction, and user engagement. Leveraging the strong momentum in mobile, HSBC, the World Local bank, sponsors a free application “e好氣候”and has enabled iPhone users to receive updateable weather information and forecast.

In addition, users can access historical weather statistics to realize the current environmental change, view the TV programme “e for Better Climate” produced by RoadShow and videos submitted by contestants on “e for Green Action” which is hosted by YouTube.

Features:

A. Today’s Weather

B. Weather Forecast

C. Historical Weather Report

D. “e for Better Climate” TV Programme

E. “e for Green Action” Contest Video Entries

Download HERE: http://www.ndn.com.hk/hsbc_projectgreen

Ranked No.1 in App Store (Free) Weather Category#

#From the Week of Sep 14

Mobile Facts:

No. of iPhone users in Hong Kong:                    Over 400,000*
Average Downloads for Top 10 HK Apps:          ~80,000 –100,000
Launch of iPhone in China:                                4^th Quarter of 2009

* both iPhone registered & unregistered users inclusive

UI Graphic Design:                        New Digital Noise Limited
Concept Development:              Mindshare Hong Kong Limited
Developer:                                           New Digital Noise Limited

New Digital Noise » HSBC

HSBC Sponsors the Development of iPhone Application “e for Better Climate” for Environmental Awareness