HTML 5 page was created to allow audiences to experience multimedia effects and high level interactivity through their mobile devices.  The campaign is further promoted on Hotmob mobile advertising affiliates and linked with GreenTomato’s HK Movie iPhone application for the latest showtime, seating plan, and direct ticket sales.

Giselle Tsirulnik from Mobile Commerce Daily for making this demo video.

The launch is widely covered by major publications across the region.

E-Zone (Chi): http://www.e-zone.com.hk/discuz/viewthread.php?tid=19086

Marketing-interactive (Eng): http://www.marketing-interactive.com/news/20867

Infocast (Eng): http://www.infocastfn.com/infocast_fbx/index.cfm?fuseaction=News.viewXfnNews&LangId=1&id=1589340

(Chi): http://www.infocastfn.com/infocast_fbx/index.cfm?fuseaction=News.viewXfnNews&LangId=2&id=1589338

Finet HK (Eng): http://www.finet.hk/mainsite/newscenter_story.php?news=PRNHK&ncode=19426&print=print&lang=EN

(Chi): http://www.finet.hk/mainsite/newscenter_story.php?news=PRNHK&ncode=14828&print=print&lang=TC

Shares Invest (Eng): http://www.sharesinv.com/articles/PR2119/

88iv (Eng): http://www.88iv.com/en/n.html?id=21450620885560427

(Chi): http://www.88iv.com/tc/n.html?id=21450620885560476

TMC Net (Eng): http://www.tmcnet.com/usubmit/2010/07/13/4896809.htm

iStockananlyst (Eng): http://www.istockanalyst.com/article/viewiStockNews/articleid/4301685

Ping.sg (Eng): http://ping.sg/read/Hotmob-x-Intercontinental-x-GreenTomato-Launches-the-First-H

Sina Taiwan (Chi): http://news.sina.com.tw/article/20100713/3488869.html

Yahoo Taiwan (Chi): http://tw.news.yahoo.com/article/url/d/a/100713/54/296af.html

Yam (Chi): http://money.yam.com/news/prnw/fn_news/201007/20100713873148.html

PC Home (Chi): http://news.pchome.com.tw/internation/xpm/20100713/index-12790044002408060011.html

Exmoo.com (Chi): http://www.exmoo.com/view.php?id=271818&type_id=180

The current version has two songs, “EVERYONE (CYBER CLASH)” and “ROCK HED MIX”, from the bestselling album, Mr. – Link Black.  Start on Easy and unlock new levels by scoring high points with hitting musical notes on the iPhone^TM or iPod^TM Touch screens.

The application is promoted on HotMob affiliated network such as W.TV, openrice, HK Toolbar, eBuddy and HK Movie.

向來緊貼潮流步伐的Sony推出的全新iPhone^TM App – Rock Da Phone，是一個讓用家一面玩一面享受完美音樂的音樂遊戲。

遊戲選用了“全城熱賣專輯Mr. – Like Black”內兩首勁Rock歌曲 【EVERYONE (CYBER CLASH) 】 及 【搖擺 (ROCK HED MIX) 】 作背景音樂，再配合上搖滾音符墜落在iPhone^TM或iPod^TM Touch的屏幕，透過點擊屏幕下方的左、中、右音符按鍵而得分。

每首歌曲分別設有2個難度級別：“Easy” 和 “Hard” 。玩家須先由【EVERYONE (CYBER CLASH)】的 “Easy”開始，若等級達致A級便算挑戰成功，及可挑戰“Hard”；在完成挑戰【EVERYONE (CYBER CLASH)】後，你可以開啟另一歌曲【搖擺 (ROCK HED MIX)】，同樣由“Easy”開始挑戰。

Rock Da Phone搖滾音樂遊戲免費體驗期限只有2個月，熱愛音樂的你絕對不能錯過，一起Rock爆全城吧！

Lipton draws consumers to download branded game. The Mobile Demographics: iPhone users spend 80-90 minutes / day using application* iPhone users download 9-10 new apps / month* More than 500,000 iPhone are activated to download applications in Hong Kong (Reference only) 4.5+ million 2.5 G/3G mobile subscribers** 296+ miliion Mbytes monthy mobile data usage 65+ average Mbytes monthly mobile data usage per users * Reference from Admob Research ** Reference from HK Gov OFTA

Hong Kong Movie Mobile Facts: Total no. of Download: 250,000 http://itunes.apple.com/app/id303206353?mt=8

OpenRice Mobile Facts: Ranked in Top 30 Total no of Download : 150,000 http://itunes.apple.com/hk/app/id310663323?mt=8

Media – HKToolbar http://itunes.apple.com/hk/app/id338703232?mt=8

Advertising on mobile is easy and straightforward with clear reporting. Contact us at 25259392 to setup your next campaign on our distributed network: OpenRice, Baby-Kingdom, Leisure Guide, ToiletRush, Discuss.com, uWants.com, Price.com.hk, eBuddy, Hong Kong Toolbar, and Hong Kong Movie.Over 30 million impressions are served monthly!

The application is promoted with banner ads on other iPhone applications such as Hong Kong Movie, HKToolbar and Leisure Guide.  It can also be downloaded via iTunes here.

Article published by Marketing – interactive.com, 10 February 2010
HKJC taps younger segment via iPhone app

2010庚寅虎年，香港賽馬會謹祝您「頭彩開年，旺足一年」！此免費軟件邀請得著名風水顧問麥玲玲，以文字及短片形式，為你分析十二生肖虎年運程，以及如何能增添好運，另有名駒及騎師祝福語供免費下載，齊齊恭祝您旺足一年！

In addition, users can access historical weather statistics to realize the current environmental change, view the TV programme “e for Better Climate” produced by RoadShow and videos submitted by contestants on “e for Green Action” which is hosted by YouTube.

Features:

A. Today’s Weather

B. Weather Forecast

C. Historical Weather Report

D. “e for Better Climate” TV Programme

E. “e for Green Action” Contest Video Entries

Download HERE: http://www.ndn.com.hk/hsbc_projectgreen

Ranked No.1 in App Store (Free) Weather Category#

#From the Week of Sep 14

Mobile Facts:

No. of iPhone users in Hong Kong:                    Over 400,000*
Average Downloads for Top 10 HK Apps:          ~80,000 –100,000
Launch of iPhone in China:                                4^th Quarter of 2009

* both iPhone registered & unregistered users inclusive

Contact us and explore the growing mobile market now!

UI Graphic Design:                        New Digital Noise Limited
Concept Development:              Mindshare Hong Kong Limited
Developer:                                           New Digital Noise Limited

The application helps with recording and calculating players’ score with customizable rules.

The Big 2 card game is the most famous card game in Asia, especially Hong Kong, Macau, Singapore, Malaysia and Taiwan. It is played both casually and as a gambling game. It is usually played with four players, the entire deck being dealt out in either case (or sometimes with only 13 cards per player). The object of the game is to be the first to get rid of all of your cards. Normally the game will come with a different and difficult calculation method and this application is to allow players to jot down the record easily. Also by the defaulted functions, player can easy to calculate the bets and winners of the game.  Function: Before the game, players can select different rules in order to increase the interest of the game: 

1. Player Position
2. Random Position
3. Anti-clockwise Distribution
4. Amount
5. Penalty
6. Accumlated Bonus  

Each game will be recorded and player can review all games or save records. Please don’t hesitate and download now for FREE. 

Click Here to Download