New Digital Noise » McDonald’s Channel

Facebook Application Launch: Journey to Expo 「向上海世博出發」

Michael Cheng — Sat, 29 May 2010 08:00:18 +0000

Hong Kong – May 29, 2010. The Journey to Expo Facebook application has been launched today to further support the earlier deployed Facebook Fan Page 上海Wall貼 and youth.gov.hk website.

The updateable game challenges gamers on knowledge about the Shanghai World Expo, geography, to local delicacies. This summer, over 1,000 youths will be invited to visit the Shanghai Expo and a big part of the game is to allow user generated contents to be inputted back into the game. Over 500 questions and photos are expected to be updated onto the Journey to Expo Facebook game. Participants can unlock badges through participation and become the ultimate Expo King.

The Facebook application is expected to introduce Shanghai Expo in an interactive and fun way. The weekly leader board will be shownon McDonald’s Digital Channel, the Facebook Fan Page, and on the youth.gov.hk website.

http://apps.facebook.com/journeytoexpo/

OUTDOOR JOINS THE DIGITAL BANDWAGON

N.D.N. — Mon, 22 Mar 2010 10:20:44 +0000

Featured on Marketing (March 2010 issue) and marketing-interactive.com, New Digital Noise shares its view on integrating Social Media, Digital OOH, and Mobile platform for its clients.

http://www.marketing-interactive.com/news/18378
By Adaline Lau: March 12, 2010

Students DO watch McDonald’s in-store TV

Michael Cheng — Fri, 15 Jan 2010 08:31:09 +0000

Here is a photo I captured this morning when I bought my McDonald’s breakfast. A group of students standing still WATCHING our McDonald’s in-store TV. Advertisers, here is the proof!

Students watching in-store TV contents

Goal TV, Football Highlights, and LIVE Stats on McDonald’s Channel

HOTMEDIA — Sun, 20 Dec 2009 07:36:58 +0000

Goal TV, the Asia’s 24-hr football channel, has been providing football highlights for Hot Media McDonald’s Channel. The football segment highlights the weekly golden goals and continuously updated to all 24hrs McDonald’s in Hong Kong. Live stats and results will also be shown on all screens via RSS updates.

Beacon College Education Program On McDonald’s Channel

HOTMEDIA — Tue, 14 Oct 2008 07:56:28 +0000

Local tutorial school Beacon College has launched a new campaign on McDonald’s LCD screen network, in an attempt to promote awareness of its English teaching capabilities.

Twenty 45-second clips are running across 85 McDonald’s restaurants, featuring the English words for items found in McDonald’s restaurants. “The educational content sponsorship will increase the tutorial school’s brand awareness among the youngsters,” said Carmen Li, senior marketing executive at Hotmedia, the digital agency which oversees the projects. Hotmedia owns the TV platform in McDonald’s restaurants.

Written by Benjamin Li, Reporter at Media Magazine
Media: Beacon College Kicks of outdoor drive (14-Oct-08, 16:53)

Topic of the 20 episodes

1. Hash Browns	6. Wi-Fi	11. Napkin	16. Latte/ Cappuccino
2. Fries	7. Hamburger	12. Buns	17. Filet-O-Fish/ McCrispy Chicken Filet
3. Big Mac	8. Shake	13. Soft Drink	18. McBrew Tea
4. Green Salad	9. Crew	14. Ground Coffee	19. McNugget
5. Straw	10. Double Quarter Pounder	15. Fudge Sundae	20. Knowledge of Coffee

Campaign Period

20th Oct 2008 – 8th Mar 2009

No. of Locations

85 branches of McDonald’s 24-hour restaurants

No. of Displays

139 digital displays

Broadcasting Time

11:00 – 02:00

No. of Insertions

1 spot per hour per display

No. of Episodes

20 episodes

Duration

45-sec per episode