New Digital Noise » Mercedes-Benz http://www.ndn.com.hk New Digital Noise (N.D.N) Fri, 10 Sep 2010 04:41:58 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Interactive Kiosk in Mercedes-Benz Performance Studio http://www.ndn.com.hk/kiosks/interactive-kiosk-in-mercedes-benz-performance-studio.html http://www.ndn.com.hk/kiosks/interactive-kiosk-in-mercedes-benz-performance-studio.html#comments Thu, 15 Jan 2009 06:05:16 +0000 N.D.N. http://ndn2.youdomain.com/?p=100 To enhance interaction with showroom visitors, Mercedes-Benz launches a new section <Create Your Own AMG Wallpaper> for its Bluetooth kiosk at Mercedes-Benz Performance Studio in Repulse Bay.

This new feature allows users to customize their own wallpaper by selecting:

  1. Car Model
  2. Body Color
  3. Driving Location (Background image)
  4. Speed (special effect)

]]> http://www.ndn.com.hk/kiosks/interactive-kiosk-in-mercedes-benz-performance-studio.html/feed 0 Mercedes-Benz implements augmented reality at Pacific Coffee http://www.ndn.com.hk/digital-channels/mercedes-benz-implements-augmented-reality-at-pacific-coffee.html http://www.ndn.com.hk/digital-channels/mercedes-benz-implements-augmented-reality-at-pacific-coffee.html#comments Mon, 25 Aug 2008 11:21:35 +0000 N.D.N. http://www.ndn.com.hk/?p=531 An interactive kiosk has been developed with augmented reality technology to promote the Mercedes-Benz new generation B-Class model. Customized postcards were printed with special markers to activate live computer generated 3D animation under the kiosk camera. The campaign is created to encourage interaction and showcase key features of the car.

Demo Video:



Mechanics:
1) Activate the 3D test-drive by presenting the postcard under kiosk camera
2) Turn, move around, enlarge and downsize the car model by placing the postcard at various positions or distances from camera
3) Press the market to activate 3D demonstration of the key features
4) Flip the postcard to activate the 3D animated Parking Assist demonstration

Campaign period: 25 Aug – 30 Sep 2008
Locations: 5 branches of Pacific Coffee

Dorset House, Taikoo / Windsor House / Great Eagle Center / Hutchison House / Peking Road / In-shop

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