Featured on Marketing (March 2010 issue) and marketing-interactive.com, New Digital Noise shares its view on integrating Social Media, Digital OOH, and Mobile platform for its clients.
http://www.marketing-interactive.com/news/18378
By Adaline Lau: March 12, 2010
As an alternative to mass media and an effective digital platform to reach target groups, more government departments have selected Hot Media McDonald’s Channel and Pacific Coffee Media Channel as the communication platform for their promotional messages. Such placements have also attracted the education sectors, NGOs, and corporate messages on social responsibilities to promote with Hot Media.
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An interactive kiosk has been developed with augmented reality technology to promote the Mercedes-Benz new generation B-Class model. Customized postcards were printed with special markers to activate live computer generated 3D animation under the kiosk camera. The campaign is created to encourage interaction and showcase key features of the car.
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