New Digital Noise » Pacific Coffee http://www.ndn.com.hk New Digital Noise (N.D.N) Thu, 12 Aug 2010 04:41:35 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 OUTDOOR JOINS THE DIGITAL BANDWAGON http://www.ndn.com.hk/digital-channels/ooh.html http://www.ndn.com.hk/digital-channels/ooh.html#comments Mon, 22 Mar 2010 10:20:44 +0000 N.D.N. http://www.ndn.com.hk/?p=342 Featured on Marketing (March 2010 issue) and marketing-interactive.com, New Digital Noise shares its view on integrating Social Media, Digital OOH, and Mobile platform for its clients.

http://www.marketing-interactive.com/news/18378
By Adaline Lau: March 12, 2010

]]> http://www.ndn.com.hk/digital-channels/ooh.html/feed 0 Government Departments Select McDonald’s and Pacific Coffee Channel for Digital Media Placement http://www.ndn.com.hk/digital-channels/government-departments-select-mcdonald%e2%80%99s-and-pacific-coffee-chanel-for-digital-media-placement.html http://www.ndn.com.hk/digital-channels/government-departments-select-mcdonald%e2%80%99s-and-pacific-coffee-chanel-for-digital-media-placement.html#comments Tue, 01 Dec 2009 07:41:37 +0000 HOTMEDIA http://ndn2.youdomain.com/?p=126 As an alternative to mass media and an effective digital platform to reach target groups, more government departments have selected Hot Media McDonald’s Channel and Pacific Coffee Media Channel as the communication platform for their promotional messages.  Such placements have also attracted the education sectors, NGOs, and corporate messages on social responsibilities to promote with Hot Media.

]]> http://www.ndn.com.hk/digital-channels/government-departments-select-mcdonald%e2%80%99s-and-pacific-coffee-chanel-for-digital-media-placement.html/feed 0 Mercedes-Benz implements augmented reality at Pacific Coffee http://www.ndn.com.hk/digital-channels/mercedes-benz-implements-augmented-reality-at-pacific-coffee.html http://www.ndn.com.hk/digital-channels/mercedes-benz-implements-augmented-reality-at-pacific-coffee.html#comments Mon, 25 Aug 2008 11:21:35 +0000 N.D.N. http://www.ndn.com.hk/?p=531 An interactive kiosk has been developed with augmented reality technology to promote the Mercedes-Benz new generation B-Class model. Customized postcards were printed with special markers to activate live computer generated 3D animation under the kiosk camera. The campaign is created to encourage interaction and showcase key features of the car.

Demo Video:



Mechanics:
1) Activate the 3D test-drive by presenting the postcard under kiosk camera
2) Turn, move around, enlarge and downsize the car model by placing the postcard at various positions or distances from camera
3) Press the market to activate 3D demonstration of the key features
4) Flip the postcard to activate the 3D animated Parking Assist demonstration

Campaign period: 25 Aug – 30 Sep 2008
Locations: 5 branches of Pacific Coffee

Dorset House, Taikoo / Windsor House / Great Eagle Center / Hutchison House / Peking Road / In-shop

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