The Government of the Hong Kong Special Administrative Region, Efficiency Unit, has awarded New Digital Noise to launch a virtual youth community in support of the Shanghai Expo 2010.  NDN is tasked to create an integrated marketing and communication plan to engage with Hong Kong residents aged between 15 and 24.  From planning for execution, creative development, design, preparation, and production, to media consultancy and placement, NDN will utilize its network and reach to raise local young people’s awareness of Shanghai Expo 2010 through social network games, Facebook groups, microblogging, and workshops.

The project is to launch in May 2010 with an expected group of 100 local students to visit Shanghai Expo this summer and act as the Youth.gov.hk Ambassadors to share their experiences (in the form of short text messages, photos or videos) on the tour.  Further support and collaboration to be planned with Education Bureau and Information Services Department.

The application is promoted with banner ads on other iPhone applications such as Hong Kong Movie, HKToolbar and Leisure Guide.  It can also be downloaded via iTunes here.

Article published by Marketing – interactive.com, 10 February 2010
HKJC taps younger segment via iPhone app

2010庚寅虎年，香港賽馬會謹祝您「頭彩開年，旺足一年」！此免費軟件邀請得著名風水顧問麥玲玲，以文字及短片形式，為你分析十二生肖虎年運程，以及如何能增添好運，另有名駒及騎師祝福語供免費下載，齊齊恭祝您旺足一年！

The application helps with recording and calculating players’ score with customizable rules.

The Big 2 card game is the most famous card game in Asia, especially Hong Kong, Macau, Singapore, Malaysia and Taiwan. It is played both casually and as a gambling game. It is usually played with four players, the entire deck being dealt out in either case (or sometimes with only 13 cards per player). The object of the game is to be the first to get rid of all of your cards. Normally the game will come with a different and difficult calculation method and this application is to allow players to jot down the record easily. Also by the defaulted functions, player can easy to calculate the bets and winners of the game.  Function: Before the game, players can select different rules in order to increase the interest of the game: 

1. Player Position
2. Random Position
3. Anti-clockwise Distribution
4. Amount
5. Penalty
6. Accumlated Bonus  

Each game will be recorded and player can review all games or save records. Please don’t hesitate and download now for FREE. 

Click Here to Download

New Digital Noise has teamed up with Lane Crawford in developing a Content Management System for its website to enable marketing colleagues for instant updating.

Nature: Company Website

Skills Required: FLASH / MYSQL / PHP/ HTML / Javascript /CMS system

Featured Highlight: Content Management System

http://www.lanecrawford.com/

This new feature allows users to customize their own wallpaper by selecting:

1. Car Model
2. Body Color
3. Driving Location (Background image)
4. Speed (special effect)

http://www.johnniewalker.com.hk/xmascards/index.asp