New Digital Noise » Samsung http://www.ndn.com.hk New Digital Noise (N.D.N) Fri, 10 Sep 2010 04:41:58 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 OUTDOOR JOINS THE DIGITAL BANDWAGON http://www.ndn.com.hk/digital-channels/ooh.html http://www.ndn.com.hk/digital-channels/ooh.html#comments Mon, 22 Mar 2010 10:20:44 +0000 N.D.N. http://www.ndn.com.hk/?p=342 Featured on Marketing (March 2010 issue) and marketing-interactive.com, New Digital Noise shares its view on integrating Social Media, Digital OOH, and Mobile platform for its clients.

http://www.marketing-interactive.com/news/18378
By Adaline Lau: March 12, 2010

]]> http://www.ndn.com.hk/digital-channels/ooh.html/feed 0 Samsung TV launched mobile campaign on CSL & CTM http://www.ndn.com.hk/digital-channels/samsung-tv-launched-mobile-campaign-on-csl-ctm.html http://www.ndn.com.hk/digital-channels/samsung-tv-launched-mobile-campaign-on-csl-ctm.html#comments Sun, 01 Feb 2009 05:57:42 +0000 N.D.N. http://ndn2.youdomain.com/?p=94 Samsung TV launched a mobile campaign for its new of iDTV. The 6-weeks campaign includes banner placements on CSL & CTM portal with direct link to its mobile site. The click through rate reached 0.72% (CSL) and 1.76% (CTM) to further strengthen the increasing effectiveness of mobile promotion campaign.

Product:                                               Samsung TV

Banner Position:                      Mobile Banner and Mobile Site

Mobile Portal:                         CSL

Campaign Period:                   22 Dec 2008 – 5 Feb 2009

Duration:                                             6 weeks

Result

 

CSL

Total Actual Impressions Click Through Rate
460,092 0.72%

 

CTM

Total Actual Impressions Click Through Rate
62,018 1.76%
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