Circle K wanted a Facebook application that engaged Fans while promoting the new iLike credit card.

Devised in parallel with their existing marketing collateral, this Facebook application married the concepts of convenience and usability to mirror the capabilities of Circle K’s new payWave iLike credit card.

From 22 September to 19 October, users tried their luck with the iLike Wheel of Chance.  4 Phases for the 4 weeks highlighted different aspects of Circle K’s wares: Leisure and Food and Beverage.

Phase 1 and 2 focused on Leisure, with 50 daily winners who won cinema tickets or cash vouchers.  Phase 3 centred upon food, with 100 winners daily.  Phase 4 was drink, also with 100 daily winners.

These various phases paralleled the diverse range of redemptions iLike users were eligible for, seamlessly tying in the new product with social media.

Forum seeding promoted the social media campaign in Hong Kong.

By the completion of the campaign, Circle K achieved:

• Fans: 54,984 to 80,411
• Total Players: 31,150
• Total Fan Growth: 30,212
• Highest Fan Growth in 1 day: 1,407
• Potential Impressions: 5,422,249