Yearly, over a hundred romantic movies are released cinematically. To differentiate its latest star-studded movie, “Lover’s Discourse,” EDKO Films engaged its audience with social media.

An integrated campaign with innovative media was deployed.

A Facebook Fan Page was set up to allow audiences and fans to carry a movie discourse.  Aside from frequent updates of the latest activities through a unique Facebook Application, the page was linked to the official website and the digital displays in the 24hr McDonald’s Channel.

By logging into the application, users could share their personal opinions and feelings towards the topic, “Love.”  Thus, user-generated content was spread online and for the very first time, on an outdoor medium.

Further details:
Lover’s Discourse Official Website: http://www.loversdiscourse.com/

Lover’s Discourse Facebook Fan Page: http://www.facebook.com/loversdiscoursemovie

Introducing user-generated content to the outdoor media made the campaign, as well as the movie, attractive to its audiences.

Overwhelmingly positive response was received and the innovative use of integrated media successfully generated public discussion and a lively discourse on love.

The movie trailer drew further public awareness through the Pacific Coffee and McDonald’s Channels.

The statistics:
Fans: around 5500
Viral news feed: around 2000
Click through rate: 150%