• HKJC – The Star Rises Again

  • The Brief

    To commemorate autumn 2011’s new racing season, the Hong Kong Jockey Club commissioned New Digital Noise to devise a fresh version of My Rising Stars.

    The Solution

    New season, new app, new attractions!  My Rising Stars gets an upgrade with a fresh look and new features.

     

    With an earlier launch, users were able to take advantage of a key feature in the redesign of the app.  From 9-22 October, users could vote for their top 10 favourite horses, ultimately predicting which they thought would excel in this season’s races.  Voters could then check the ranking of their horses throughout the racing season.

     

    Another key feature is the racing calendar that will update users on racing schedules and venues.

     

    The ubiquitous game tests users’ reflexes.  After choosing a horse, users must stop the race at a precise time.

     

    Periodic news will update users on the top 10 horses.