To drive traffic into its Performance Studio, Mercedes-Benz enlisted New Digital Noise to create an interactive Kiosk to raise the interaction level with showroom visitors.

The Bluetooth kiosk in Repulse Bay introduced the “Create your Own AMG Wallpaper section.  This new feature allowed users to make customised computer wallpaper with the following selections:

Car Model

Body Colour

Driving Location (special effects)

Speed (background image)

Showroom visitors could then bring their unique wallpaper home.

This function received highly positive feedback from consumers.  Following its launch, the Repulse Bay showroom saw an influx of traffic.  Gifting the wallpaper to each visitor promoted the brand essence of innovation and led to a high brand recall.