PCCW enlisted New Digital Noise to create a digital campaign to increase public awareness of mobile music.

PCCW launched an eight-week promotional campaign at five selected Pacific Coffee outlets in August, 2008.

The PCCW interactive music kiosk utilised HyperSonic Sound to concentrate music towards the listener.  The “HyperSonic Sound” focused its sound beam like a laser to within a 1.5 metre area.  The music kiosk connected to a handset that provided over 100,000 songs via PCCW mobile.  The technology allowed customers to enjoy music without wearing headphones or disturbing surrounding customers.

In-shop promotional materials included 30-second TVC on the PCCW Channel, hanging posters, vertical banners, leaflet racks and java jackets to maximise the advertising impact of the campaign.

The PCCW interactive music kiosk increased public awareness of mobile music and provided Pacific Coffee customers a hands-on experience of MOOV music on mobile.