To remain ahead of its competitors, Pacific Coffee commissioned New Digital Noise to create a multifunctional iPhone app that increased ease of coffee purchasing and consumer interactivity.

The Pacific Coffee app welcomed users trilingually (English and traditional and simplified Chinese) with the popular “Thought for the Day” to enlighten the user with daily musings upon entry.  It also boasted 8 functions that promoted the café and drove consumer awareness:

1)     Promotions and Interesting Facts: Highlights seasonal drinks, cultural shows and events and affiliated restaurants and stores, also has coffee bean information

2)     Nutritional Information: Mix and match a perfect cup of coffee then find out its nutritional content

3)     Perfect Cup Card: Access membership card information and top it up with PayPal

4)     Store Locator: Find the nearest Pacific Coffee branch, anywhere in Hong Kong

5)     Vouchers: Unlimited access to beverage e-coupons

6)     Photo Booth: Savour the Pacific Coffee experience with personalised photo frames and e-cards then share your creations on Facebook.

7)     Contact: Platform to contact Pacific Coffee

8)     Settings: Personalise the application with 3 writing choices (English, traditional Chinese and simplified Chinese)

The Pacific Coffee iPhone app was completed in collaboration with GOGOALSOFT.

Ranked fourth in iPhone App Store Lifestyle Category in the first 5 days.

Satisfied client testimonial:

“New Digital Noise has long been our strategic business partner and this iPhone app project has once again shown us their abilities and professional services.  The team is detail-minded and responds quickly to our requests.  They are definitely our choice for future developments.” – Pacific Coffee