Co-sponsors, Citicall and Nokia, commissioned New Digital Noise to create a concert app that allowed users to follow the “G.E.M. 18 Live” concert development.

The “G.E.M. 18 Live app allowed users to get updated concert news, photos and behind-the-scenes videos via their compatible Nokia handsets.

Fans of G.E.M. were given concert teasers to build-up momentum leading up to the concert.

The concert was a success and fans were privy to the development of the live show, building up to a frenzied concert.