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Canon
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The Brief
To promote its newest products, Canon worked with NDN to reformat its television commercials for the McDonald’s Channel.
The Solution
Canon advertised over the McDonald’s Channel from 2008 to 2009. Advertisements were part of respective product campaigns.
“Let the World Smile”: 2008
SELPHY CP790: July 2009
LEGRIA HF20: September 2009
The Result
The advertisements captured viewer attention from McDonald’s 7.7 million monthly customers. A wide demographic was reached, covering their target audience of family and youth.
