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Hong Kong Government
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The Brief
Various Hong Kong Government departments were promoted on the McDonald’s Channel that catered to the youth and family demographic.
The Solution
The Hong Kong Government showcased various departmental campaigns on the McDonald’s Channel from 2009-2010. The advertisements were shown concurrently with their television spots.
Narcotics Division: May 2009
Social Welfare Department: September 2009
Labour Department: October – November 2009
Agricultural, Fisheries and Conservation Department: January 2010
Waste Management Policy Division, EPD: March 2010
Vocational Development Programme Office: December 2010
The Result
The campaigns highlighted pressing issues that the Hong Kong public has to deal with.
The advertisements reached McDonald’s 7.7 million monthly customers, with a mean demographic of youth and family.
