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Nike
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The Brief
Nike wanted to promote their sports apparel to a youth and family demographic with NDN and the McDonald’s Channel.
The Solution
To coincide with major sporting events and new product launches, Nike teamed up with NDN to promote their athletic apparel on McDonald’s Channel.
Three Nike campaigns spanned 2008 to 2010:
2008 Summer Olympics in Shanghai: October 2008
W.N.I.K.E: June 2009
FIFA World Cup 2010: May 2010
The Result
Complete with celebrity endorsements, Nike’s broadcasts on McDonald’s Channel attracted extensive viewership from McDonald’s 7.7 million monthly patrons.
