To promote the new G900/G700 phone, Sony Ericsson commissioned New Digital Noise to market in its out-of-home affiliate, Fitness First.

To launch the Sony Ericsson G900/G700 mobile handset, New Digital Noise created displays in its affiliated out-of-home Fitness First Centres.  The mobile phone was marketed in 7 Fitness First locations in July 2008.

Poster displays included: door stickers that covered the doors to the centres’ group exercise rooms, wall posters placed prominently in the change rooms and on notice boards, locker stickers stuck on all locker doors (approximately 400 per location) and product displays at the reception desks.

The target audience was successfully reached.  Those with busy lifestyles recognised the functionality of the many organisational capabilities of the phone.