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Circle K – Social Altruism
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The Brief
NDN devised a charity promotion for Circle K to coincide with the Mid-autumn Festival and to promote the warmth of the Festival via social media.
The Solution
From 6 September to 13 September, a Facebook application was launched that promoted Mid-autumn Festivities and social altruism with a donation campaign. Users were engaged with a Mid-autumn themed quiz that they could enter daily. A correct answer lit up digital lanterns, each lantern marked a donation of $5 to the Salvation Army Mid-Autumn Festival Appeal 2011 from Circle K.
The Result
By the completion of the campaign, Circle K garnered:
• 3545 new Fans
• 4721 players
• 715,105 potential impressions
• $23,605 donated
