Mercedes-Benz, one of the world’s most prestigious brands, offers a comprehensive range of products for its consumers.  To enhance the consumer experience and engage targets on the digital platform, the brand revamped its website.

The Mercedes-Benz Hong Kong website was redesigned to provide consumers with a user-friendly interface and navigation.  The overall design delivered Mercedes-Benz as the permanent professional brand.  Detailed information of all products was incorporated to allow for easy access.

The newly introduced “Car Configurator” section allowed consumers to input their requirements and work out the price of their dream car.

The revamped website enriched online experiences and satisfied growing consumer demands.

The “Car Configurator” acted as the ideal widget for consumers to figure out what they desired before physically visiting the shop.