Johnnie Walker, the most widely distributed brand of blended Scotch whisky in the world, wanted to develop a closer relationship with their consumers and bring them the latest news through their website.

The new Johnnie Walker website provided more diverse content.  It featured product information and alerted consumers of the latest events and promotions.

The site was tailor-designed for Hong Kong consumers, highlighting how Johnnie Walker “Keep[s] Walking” in this small but hot town.  The campaign used lifestyle to communicate with its audience.

The site displayed the brand essence and was able to trigger the target audience.

Consumers kept track of the latest events on the website.